J-Subculture News

Hario Cold Brew!
We are sure you are one of those crazy coffee or tea addicted ones, and that´s why we bring to you one of Hario´s most successful products. It´s maybe seem an elegant, cool and super well designed bottle (which is true) of wine on the outside, but it has a small secret on the inside… it is not a normal bottle.   What it really is… is a teapot with the filter inside! If you love -and we know you do- tea´s or coffee´s real and true flavor, but you d
Shogi, the Japanese chess!
Shogi, also known as Japanese chess, is a two-player strategy board game. Its earliest predecessor of the game, chaturanga, originated in India in the 6th century was brought to Japan where it spawned a number of variants. Two players, Sente (Black; more literally, person with the first move) and Gote (White; person with the second move), play on a board composed of rectangles in a grid of 9 ranks (rows) by 9 files (columns).   The rectangles are undifferentiated by marking or color. The bo
Wonders of Soy Milk
You'd be surprised to know the benefits of soy milk for your skin. The Japanese embrace the use of soy in their beauty products because it's natural and does wonders for the skin. Today we at J-Subculture would like to introduce you to a line of soy milk beauty products called Nameraka Honpo Soy Milk Isoflavone! In these soy milk beauty products, soy isoflavones are used. Through these beauty products, your skin condition will immediately improve. The soy isoflavones help to add moisture to you
ICHIKAMI, Japanese Botanical Es...
  「一髪、二姿」(ichikami, nisugata). These are the words that have been passed down since old times in Japan. By taking care of your hair through keeping it shiny, healthy, and smooth, you can bring out the beauty within you. As you may know, the Japanese care for their hair as much as they care for life. Having beautiful hair is life. With hair that is glossy and soft, you can feel beautiful from the inside and out. The line of hair care products, ICHIKAMI, was created with the sin